By Eric Karich, SellerGard
July 25, 2019

Amazon is keenly interested in protecting the intellectual property rights of its third-party sellers because the company depends upon them for their long-term success. In a recent newsletter to shareholders, Amazon CEO Jeff Bezos explained that third-party sellers currently make up a majority of the site’s gross merchandise sales, with the share of revenue from third-party sellers having grown from just 3 percent in 1999 to 58 percent today.

However, Amazon has been struggling to develop and implement new systems to protect its sellers from counterfeits and IP infringement. Amazon is in the process of implementing four big changes:

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