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About Haley Springer

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So far Haley Springer has created 45 blog entries.

August 2019

Legacy Award Recipient Reflects on 35 years in Funeral Industry


By Patti Martin Bartsche, American Cemetery & Cremation August 07, 2019 Earlier this year, Connected Women of Influence, the local association for women business owners, executives and professionals, named Debra Allen its 2019 San Diego Lifetime Legacy Award recipient. The award recognizes a woman who has demonstrated superior leadership over several years and has a [...]

Legacy Award Recipient Reflects on 35 years in Funeral Industry2019-08-07T17:31:01+00:00

July 2019

The PRoclaimer – July 2019


  The Evolution of Brand Around the world, countless well-established brands and corporate cultures have emerged purely through evolution. They are byproducts of organic repetition without conscious intent or forethought. That’s a mouthful of big words to describe an outcome that’s basically an accident. Conversely, many companies choose to be intentional with their DNA. To create their [...]

The PRoclaimer – July 20192019-07-26T15:41:17+00:00

Amazon Sellers Beware: IP Theft on the Rise


By Eric Karich, SellerGard July 25, 2019 Amazon is keenly interested in protecting the intellectual property rights of its third-party sellers because the company depends upon them for their long-term success. In a recent newsletter to shareholders, Amazon CEO Jeff Bezos explained that third-party sellers currently make up a majority of the site's gross merchandise [...]

Amazon Sellers Beware: IP Theft on the Rise2019-07-31T23:27:34+00:00

VR Allows Attendees to See Humanitarian Mission Firsthand


By ARPost Staff, July 25, 2019 Free Wheelchair Mission (FWM) is a charity that helps disadvantaged disable people move independently in a wheelchair. The charity participates in the entire process, from the design phase and down to delivery to the recipients. So far, FWM has helped over 1 million people improve their quality of life. For [...]

VR Allows Attendees to See Humanitarian Mission Firsthand2019-07-25T18:15:41+00:00

Racking up the Miles


In summing up my experience leading the revitalization of HKA’s technology practice, an iconic Johnny Cash lyric comes to mind – “I’ve been everywhere, man.” Looking to spread the word about the revival of HKA tech PR, I’ve had the good fortune of attending many top emerging tech events throughout Southern California these past [...]

Racking up the Miles2019-07-25T00:16:35+00:00

Irvine Community Land Trust Client Spotlight


Client Spotlight The ICLT tackles the housing crisis head-on by providing permanent, high-quality affordable housing to low- and moderate-income residents. Of course, “low- and moderate-income” is a relative term here. ICLT residents include teachers, artists and first responders – the backbone of any strong community. It also reserves units for populations that are most [...]

Irvine Community Land Trust Client Spotlight2019-07-24T21:01:20+00:00

Q2 2019 In Review


Q2 2019 in Review Salute to Service  For the second year running, HKA planned and implemented media relations, advertising, social media and web activities for one of Orange County’s largest and most memorable Memorial Day events. Presented annually for more than half a century by The Freedom Committee of Orange County, a nonprofit comprised [...]

Q2 2019 In Review2019-07-25T00:04:32+00:00

Executive PRspective – The Evolution of Brand


Executive PRspective The Evolution of Brand HKA recently went through a comprehensive core values exercise – identifying, discussing, sometimes debating and ultimately codifying the enduring beliefs that steer the agency in its daily activities. HKA is more than three decades old, so you wouldn’t be wrong to ask: Why now? Why not [...]

Executive PRspective – The Evolution of Brand2019-07-23T21:13:47+00:00

Sky’s the Limit for mCloud with Latest Acquisition


By Hana Askren, Mergermarket  July 19, 2019 mCloud Corporation [TSX.V:MCLD], a Vancouver-based AI and analytics company for energy assets, may look at small technology acquisitions, said CEO Russ McMeekin. The company closed its CAD 42.6m acquisition of oilfield automation company AutoPro on 11 July, and plans to expand its Canadian oil and gas footprint into [...]

Sky’s the Limit for mCloud with Latest Acquisition2019-08-02T16:55:20+00:00

Kicking Around the Topic of the Pay Gap for U.S. Women’s Soccer


By Todd Wulffson and Alessandra C Whipple, Carothers DiSante & Freudenberger LLP July 18, 2019 There is no question that the members of United States Women’s National Soccer Team (“USWNT”) are collectively a force to be reckoned with, having just won their fourth World Cup Championship. Celebrations of their victory, however, have become a chant of [...]

Kicking Around the Topic of the Pay Gap for U.S. Women’s Soccer2019-07-18T18:13:55+00:00