PResolutions for the New Year
As the media universe continues to significantly impact lives, business success in the new year ahead means accepting – no, embracing and leveraging – modern marketing practices designed to elevate visibility and increase engagement. These [...]
Human Touch
In traditional B2B public relations, the general objective is to publicize the business benefits one company receives when it opts in with another. Many PR companies represent B2B organizations who want to promote these business [...]
Window Chopping
The days of window shopping at the local mall are numbered. The global, internet-driven marketplace features thousands of businesses that live online. Their customers live there, too. Websites have become modern-day storefronts – mannequins and [...]
Big Data…Small World
These days, it seems there’s always a breaking news story pitting big data versus privacy. Cambridge Analytica and Facebook occupied the most recent spotlight in this trend – dominating the headlines and even forcing a [...]