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An Invaluable Resource for Quantum Computing Startups

For quantum computing startup founders and CEOs, or researchers considering making the leap, as well as venture capital firms and established tech brands, there is no better global resource to stay abreast of this fascinating industry than the Quantum Computing...
   

Totally Caffeinated by Quantum

You never know where a friendly cup of coffee can lead. Sometimes it’s to a subatomic world where unprecedented opportunities await. It was April 2019 when I was searching for compelling topics to cover as part of HKA’s relaunch of...
   

Racking up the Miles

In summing up my experience leading the revitalization of HKA’s technology practice, an iconic Johnny Cash lyric comes to mind – “I’ve been everywhere, man.” Looking to spread the word about the revival of HKA tech PR, I’ve had the...
   

The Tech Industry Needs Heart

Most friends and fans of HKA know the firm’s longstanding reputation as a generalist agency serving nonprofits, professional services firms and a host of other people-focused industries. But HKA has a long legacy of serving clients in the technology industry...
   

PResolutions for the New Year

As the media universe continues to significantly impact lives, business success in the new year ahead means accepting – no, embracing and leveraging – modern marketing practices designed to elevate visibility and increase engagement. These three PR trends are shaping...
   

Human Touch

In traditional B2B public relations, the general objective is to publicize the business benefits one company receives when it opts in with another. Many PR companies represent B2B organizations who want to promote these business benefits and win more clients...
   

Window Chopping

The days of window shopping at the local mall are numbered. The global, internet-driven marketplace features thousands of businesses that live online. Their customers live there, too. Websites have become modern-day storefronts – mannequins and all – and must be...
   

Big Data…Small World

These days, it seems there’s always a breaking news story pitting big data versus privacy. Cambridge Analytica and Facebook occupied the most recent spotlight in this trend – dominating the headlines and even forcing a Silicon Valley titan in front...
   

Winning with Content Marketing

Want to know more about content marketing? You’ve come to the right place. For starters, imagine you’re in a room full of people. You’re networking – and attempting to make meaningful connections. You strike up a conversation with someone who...
   

Don’t Be an Ostrich

During periods of uncertainty and polarity, such as the past year of political transition, it is natural for business leaders to take a backseat while things “play out.” Typically, they may fear rubbing others the wrong way, and no one...