January 2019

The PRoclaimer – Jan 2019


  Seeing Progress Why do we do what we do?  What motivates us?  What inspires us to take action?  When it comes to good deeds, feeling content and grinning proudly often are enough.  We sleep better knowing we did the right thing – even if we don’t witness the impact of our action.  However, when [...]

The PRoclaimer – Jan 20192019-02-27T20:52:07+00:00

PResolutions for the New Year


As the media universe continues to significantly impact lives, business success in the new year ahead means accepting – no, embracing and leveraging – modern marketing practices designed to elevate visibility and increase engagement.  These three PR trends are shaping the PR landscape by helping companies to effectively communicate with their audiences. Content That Performs [...]

PResolutions for the New Year2019-02-27T20:52:07+00:00

First American Trust Client Spotlight


Client Spotlight First American Trust is a wholly owned subsidiary of Fortune 500 Company First American Financial Corporation, which was founded in 1889. Headquartered in Santa Ana with offices in San Diego and Las Vegas, First American Trust is the oldest and largest trust company based in Orange County.  It has approximately $3.7 billion [...]

First American Trust Client Spotlight2019-02-27T20:52:07+00:00

Q4 2018 in Review


Q4 2018 in Review Two New(s) Hires  While the last few months of 2018 were busy ones at HKA, the agency did make time for fun, festivities and frivolity, including a day-long celebration of that time-honored holiday tradition, National Ugly Christmas Sweater Day. The end of the year also brought with it two new [...]

Q4 2018 in Review2019-02-27T20:52:08+00:00

Executive PRspective – Seeing Progress


Executive PRspective Seeing Progress December is when every nonprofit asks for money. It makes sense – people are often scrambling to make last-minute, tax-deductible donations, and nonprofits are taking full advantage of people’s largesse and, of course, their desire to pay fewer taxes.  The holidays end and what then?  How do we view our [...]

Executive PRspective – Seeing Progress2019-02-27T20:52:08+00:00

October 2018

The PRoclaimer – Oct 2018


Woulda, Coulda, Shoulda We use a fair number of adages in The PRoclaimer, so what’s the harm in maintaining the trend?  I wish I knew then what I know now.  Yeah.  That’s a good one.  The expression takes us back with poignant regret and bundles all the wisdom gained throughout a lifetime of rich experiences, [...]

The PRoclaimer – Oct 20182019-02-27T20:52:10+00:00

Human Touch


In traditional B2B public relations, the general objective is to publicize the business benefits one company receives when it opts in with another. Many PR companies represent B2B organizations who want to promote these business benefits and win more clients as a result.  For the agencies that do, the established PR play is to focus [...]

Human Touch2019-02-27T20:52:10+00:00

Executive PRspective – Woulda, Coulda, Shoulda


Executive PRspective Woulda, Coulda, Shoulda I wish someone would have drilled into my head at an early age the importance of building – and maintaining – relationships. The more miles I have under my hood, the more I realize just how important relationships are on the road called life. Personal and professional sustained relationships [...]

Executive PRspective – Woulda, Coulda, Shoulda2019-02-27T20:52:10+00:00

Q3 2018 in Review


Q3 2018 in Review House the Fund-Racing Going? Q3 has always been one of the busiest seasons at HKA, as the agency has for many years actively supported two of the most eagerly anticipated and uplifting fundraising events on Orange County’s annual nonprofit calendar – both in September. Susan G. Komen Orange County’s always-stirring [...]

Q3 2018 in Review2019-02-27T20:52:10+00:00

Big Brother Big Sisters Client Spotlight


Client Spotlight Since 1958, Big Brothers Big Sisters of Orange County and the Inland Empire has helped provide regional mentorship to at-risk youth. The nonprofit’s one-to-one mentoring programs create meaningful relationships with children – often from single parent, low-income households – to provide support, guidance and friendship through the child’s life. After six decades [...]

Big Brother Big Sisters Client Spotlight2019-02-27T20:52:10+00:00