July 2019

The PRoclaimer – July 2019


  The Evolution of Brand Around the world, countless well-established brands and corporate cultures have emerged purely through evolution. They are byproducts of organic repetition without conscious intent or forethought. That’s a mouthful of big words to describe an outcome that’s basically an accident. Conversely, many companies choose to be intentional with their DNA. To create their [...]

The PRoclaimer – July 20192019-07-26T15:41:17+00:00

Racking up the Miles


In summing up my experience leading the revitalization of HKA’s technology practice, an iconic Johnny Cash lyric comes to mind – “I’ve been everywhere, man.” Looking to spread the word about the revival of HKA tech PR, I’ve had the good fortune of attending many top emerging tech events throughout Southern California these past [...]

Racking up the Miles2019-07-25T00:16:35+00:00

April 2019

The PRoclaimer – April 2019


    I Don't Believe What I Just Saw One of the most famous calls in World Series…no, baseball…no, sports history contains these words.  Legendary announcer Jack Buck stared at the field in disbelief as a hobbled Kirk Gibson limped around the bases to win Game 1 of the 1988 World Series for the Los [...]

The PRoclaimer – April 20192019-04-25T22:52:50+00:00

The Tech Industry Needs Heart


Most friends and fans of HKA know the firm’s longstanding reputation as a generalist agency serving nonprofits, professional services firms and a host of other people-focused industries.  But HKA has a long legacy of serving clients in the technology industry as well. Perhaps you’re an executive at a tech startup, or the head of [...]

The Tech Industry Needs Heart2019-05-01T15:39:37+00:00

Q1 2019 in Review


Q1 2019 in Review A Tech-tonic Shift   In March, HKA proudly announced the relaunch of its Technology Practice with the return of Mike Kilroy, Group Director, Technology, to the agency.  Twenty years ago, Mike played a key role in building HKA’s impressive tech communications legacy.  He has returned to help companies take advantage of [...]

Q1 2019 in Review2019-04-24T15:27:21+00:00

CME Client Spotlight


Client Spotlight CME Corp (CME) is a national medical equipment sourcing and logistics company that’s been a client since HKA supported the company through a 2016 rebranding that included a three-way corporate merger. HKA announced the merger and assisted with publicizing the rebranded entity – formerly Clafin Medical Equipment, Hospital Associates and RSI.  In [...]

CME Client Spotlight2019-04-24T18:14:21+00:00

January 2019

The PRoclaimer – Jan 2019


  Seeing Progress Why do we do what we do?  What motivates us?  What inspires us to take action?  When it comes to good deeds, feeling content and grinning proudly often are enough.  We sleep better knowing we did the right thing – even if we don’t witness the impact of our action.  However, when [...]

The PRoclaimer – Jan 20192019-02-27T20:52:07+00:00

PResolutions for the New Year


As the media universe continues to significantly impact lives, business success in the new year ahead means accepting – no, embracing and leveraging – modern marketing practices designed to elevate visibility and increase engagement.  These three PR trends are shaping the PR landscape by helping companies to effectively communicate with their audiences. Content That Performs [...]

PResolutions for the New Year2019-02-27T20:52:07+00:00

First American Trust Client Spotlight


Client Spotlight First American Trust is a wholly owned subsidiary of Fortune 500 Company First American Financial Corporation, which was founded in 1889. Headquartered in Santa Ana with offices in San Diego and Las Vegas, First American Trust is the oldest and largest trust company based in Orange County.  It has approximately $3.7 billion [...]

First American Trust Client Spotlight2019-02-27T20:52:07+00:00

Q4 2018 in Review


Q4 2018 in Review Two New(s) Hires  While the last few months of 2018 were busy ones at HKA, the agency did make time for fun, festivities and frivolity, including a day-long celebration of that time-honored holiday tradition, National Ugly Christmas Sweater Day. The end of the year also brought with it two new [...]

Q4 2018 in Review2019-02-27T20:52:08+00:00