Client Spotlight

CME Corp (CME) is a national medical equipment sourcing and logistics company that’s been a client since HKA supported the company through a 2016 rebranding that included a three-way corporate merger. HKA announced the merger and assisted with publicizing the rebranded entity – formerly Clafin Medical Equipment, Hospital Associates and RSI.  In the years that followed, HKA has taken on larger thought-leadership and content marketing roles.

CME serves as the “easy button” for some of the healthcare industry’s most difficult challenges. Whether they oversee a five-office physician practice or a 500-room hospital, facility operators are constantly under the gun to stay current, work efficiently and deliver positive patient outcomes. Under the Affordable Care Act, the most sweeping healthcare reform of the past half century, there are enormous financial incentives at stake that fuel the need for new equipment, better workflow systems and long-term biomedical maintenance. This is where CME comes in – and thrives. Its knowledgeable consultants work closely with healthcare facility managers to solve today’s most pressing issues in healthcare.

Given CME’s expertise in the industry, the stories HKA generates are some of the most fun to tell. Case studies have ranged from CME’s project at a remote hospital in Ketchikan, Alaska, to the concrete jungle of New York City. Each faced daunting logistical challenges, which could not have been more opposite in nature, but the results were the same – CME fulfilled major equipment-related tasks at these newly constructed facilities with military-like precision, losing no time, money or patient care for the customers. These monumental undertakings are made possible through CME’s rich network of about 1,400 manufacturing partners offering an expansive line of more than 1 million products.

Both New York and Alaska projects were prominently featured by industry media, but the agency’s marketing communications support for CME includes more than traditional press. HKA also lead the researching and drafting efforts for key e-books about using the supply chain to combat healthcare associated infections; sourcing green equipment and adopting sustainable practices to save money and carbon; and outfitting healthcare facilities for compliance with the Americans with Disabilities Act.

The content and media initiatives have supported an impressive growth trajectory for CME, which has grown to dominate the industry by more than doubling its revenue in the past two years. To accommodate all the expansion, the company recently added to and reconfigured its sales force into separate Eastern and Western divisions as well as a team that specializes in government contracts for the U.S. Department of Defense. This enables CME to provide even more customer service to healthcare facility operators who need to modernize and/or expand without sacrificing patient outcomes.

The demand for CME’s brand of equipment consulting, turnkey logistics and longer-term biomedical engineering services is skyrocketing nationwide. With CME positioned perfectly to satisfy these needs, there is virtually no limit to its success, and HKA is proud to help communicate this story.