Q3 2018 in Review
House the Fund-Racing Going?
Q3 has always been one of the busiest seasons at HKA, as the agency has for many years actively supported two of the most eagerly anticipated and uplifting fundraising events on Orange County’s annual nonprofit calendar – both in September. Susan G. Komen Orange County’s always-stirring Race for the Cure is part perspiration and part inspiration. For nearly 30 years, the event has brought together thousands of breast cancer supporters to rally for a cure, raise critical funds, celebrate survivors, elevate those bravely battling the disease and honor the memory of the many lives lost to breast cancer. Since its communications partnership with Komen began more than a decade ago, HKA has generated considerable awareness for Race, and 2018 was no different. A host of pre- and post-event media coverage of the event included prominent broadcast coverage from Southern California news heavyweights KNBC and KABC.
One year from its quarter-century milestone, Laura’s House provides domestic violence-related services to people throughout Orange County – and elsewhere. Over the past 24 years, the nonprofit has provided shelter and other services to more than 5,000 abused men, women and their children. The Laura’s House annual gala supports the organization’s emergency shelter, transitional housing, community programs, legal advocacy services, counseling and resource center, prevention and education outreach programs for teens and more. Not only is HKA honored to provide communications support for Laura’s House year-round, including the annual gala, but the agency is deeply entrenched in its mission, with Founder/CEO Hilary Kaye serving as a Laura’s House board member. This year, the HKA team once again supported the gala onsite at the Balboa Bay Resort, coordinating press opportunities for attending reporters and photographers, including The Newport Beach Independent.
The growing HKA team added a new face earlier this year, while also welcoming back a familiar one. Senior Account Manager Emily Carlton returned to HKA in August after a few years (and a few kids) away from the agency. Emily rejoined HKA having previously led the agency’s award-winning media relations practice. Today, the California State University Fullerton graduate and seasoned PR practitioner oversees an array of multidimensional branding and communications assignments and helps manage several high-profile nonprofit accounts, including Susan G. Komen Orange County and Laura’s House. Emily is a dedicated mom to two children and a gaggle of Thin Mint-hawking Girl Scouts, serving for many years as a dedicated troop leader. Speaking of hawking, Senior Account Coordinator Haley Springer also joined HKA in August, having grown up in The Hawkeye State. Before HKA, Haley completed a successful academic career and graduated with honors from Northern Iowa University with a degree in Public Relations. As a student, she was selected to represent the university as the Director of PR for the student body, overseeing all areas of student government branding, reputation management, communications and social media. She also worked for the university’s athletic department. Professionally, Haley has worked for the American Civil Liberties Union and Mercury Public Affairs, a global, high-stakes public strategy firm. She brings to HKA a strong mix of traditional and social media skills, advanced digital design abilities and a unique flair for helping clients to create headlines.
Cause for Celebration
HKA loves getting awards for clients. And HKA loves philanthropy. So, it’s no wonder we are thrilled with our success rate when it comes to garnering awards at National Philanthropy Day (NPD) for our deserving clients who fit the bill: companies and individuals super-noteworthy in the philanthropy world. NPD has grown into a national program, but it began right here in Orange County – started 32 years ago by the Association of Fundraising Professionals. Over the years, HKA has helped several corporate clients be named the outstanding company of the year in philanthropy. We’ve also assisted some of our nonprofit clients to be feted for having the outstanding nonprofit founder. This year is no exception. Despite steep competition, Michelle Wulfestieg is the 2018 recipient of the Outstanding Founder award. Michelle, who directs the commendable work of Southern California Hospice Foundation (SCHF), has an amazing personal story that fuels her passion to enhance the quality of end-of-life for patients, families and caregivers. HKA loves having SCHF as a client, and HKA LOVES telling Michelle’s story!