The three-meter springboard. The 10-meter platform. We’ve even conquered the cliffs in Acapulco with the jagged rocks below. Each time, the agency receives high marks from the diving judges. Headfirst, feet together, toes pointed and arms outstretched, we enter the water with nary a ripple. Now, we’re growing our repertoire with a double reverse somersault with 3 ½ twists. Still, we’re expecting excellent scores – and a place on the medal stand.
Done any traveling lately? Go anywhere exciting? HKA was busy crisscrossing the United States as 2017 wound down. From significant client work in the Pacific Northwest and prestigious client awards announced in New York City, to an exhaustive tour of Southern California client venues, the agency hustled all over the proverbial map late last year. We didn’t even find time to buy souvenirs.
Workplace health and safety. Unfair competition and trade secrets. Wage and hour issues. Business reorganization, restructuring and downsizing. Wrongful termination. There are countless complexities facing employers today – and innumerable reasons California employers turn to Carothers DiSante & Freudenberger LLP (CDF). From startup ventures and midsize organizations to Fortune 500 companies, CDF might just be the wisest hire an employer can make.
Businesses thirsting for a deeper, more meaningful connection to their targets are likely to try anything that moves the needle, especially strategies that are cost-effective, easy to implement and proven. Content marketing is all three, and while it’s somewhat new, its methodology isn’t. Brands looking to get inside the hearts and minds of consumers should simply endeavor to build a good old-fashioned relationship.