The more things change, the more they stay the same. Isn’t that how the adage goes? Pleated pants? Miniskirts? They went from all the rage to outrageous – and back again. When it comes to the media, however, this concept has no relevance, as the more things have changed in the last half-century, the further away from their starting point they’ve gone – never to return. Fashion is cyclical. It fits the axiom. Skinny ties and knee-high boots come, go and reappear. But media? That’s a clotheshorse of a different color.
And just like that, Q2 2018 ended, marking the midpoint of the year. Before too long, crisp mornings, football and holiday music will be upon us. But, let’s not get ahead of ourselves. Before we start the Christmas shopping countdown clock and put another blanket on the bed, here’s a quick look back at some of the fine work the agency executed in the second quarter. Less than 150 days, by the way.
Most PR agencies don’t actively seek clients in the mortuary business. Death is such a sad part of life and it’s tough to sell sadness. But, HKA has a long history of doing good work for these companies, and when Dignity Memorial came calling in 2017, we were ready. Not every PR agency wants to be in the mortuary business. But, HKA is proud of its successful work in this area – and of its one-year anniversary representing Dignity Memorial.
The days of window shopping at the local mall are numbered. The global, internet-driven marketplace features thousands of businesses that live online. Their customers live there, too. Websites have become modern-day storefronts – mannequins and all – and must be striking, relevant and current to entice today’s customers. A well-designed website can attract and convert window shoppers into buyers. A poorly designed website can turn people away and drive them to competitors. Is your website working for – or against you? If you have a website, consider trying on this fashionable questionnaire.