Q2 2017 in Review

Ruby Red

Ruby KayeThey say those who play together, stay together. We’re not sure who “they” are but, hey, sounds good to us. At HKA, we work together, we sometimes play together and once a year, early on a Saturday morning, we gather with agency friends as Ruby’s Raiders – and walk together. We don red-and-white team shirts, grab our dogs (if we have one) and head to UCI for the annual MS Walk. Buoyed by numerous dedicated supporters, HKA has fielded an MS Walk team for 17 years, and we couldn’t be prouder of the tradition. At this year’s walk on April 29, we raised nearly $6,000. Over the years, we’ve raised $100K+ with more than 100 different Ruby’s Raiders. Named for Hilary’s mom Ruby, Ruby’s Raiders raises money in her memory and for the many families struggling today with this devastating disease. Perhaps YOU have been an onsite or virtual Ruby’s Raider. If so, thank you! If not, we hope you consider joining us next year.


Ads of Steel

Where's the beef Wendy's adNo one would ever confuse HKA with a Madison Avenue advertising behemoth. Where they hyper-focus on national advertising campaigns and multi-million dollar Super Bowl spots, HKA provides a wide array of diverse marketing communications services to clients. Advertising is certainly on the HKA menu, however, and it recently felt a bit like Madison Avenue (West) inside our Tustin bungalow, as the agency rolled out targeted ads for respected employment law firm Carothers DiSante and Freudenberger (CDF), global spinal orthotics manufacturer Aspen Medical Products and acclaimed asset manager Apriem Advisors. For CDF, HKA painted vivid employment law pictures with words in separate ads communicating the law firm’s brewery industry expertise and its award-winning Sacramento partners. The agency also created a poignant ad to celebrate Aspen’s thrilling win at the 2017 EY Entrepreneur of the Year awards ceremony, and it developed powerful art/copy to underscore Apriem’s prominent sponsorship of Women’s Wellness Day – hosted by the Susan Samueli Center for Integrative Medicine, part of UC Irvine Health.

Two for the Price of One

Michelle Wulfestieg

When the stars align, and HKA clients intersect in meaningful and favorable ways, we get excited. We get even more jazzed when media find interest in the connection, often resulting in powerful news coverage. Michelle Wulfestieg, the Executive Director of the Southern California Hospice Foundation, was honored in May with an Oliver Halsell Care Award from Fairhaven Memorial Park & Mortuary. The awards pay tribute to individuals who demonstrate exceptional dedication to their profession and community and improve the lives and spirits of those they help. Michelle was recognized for her passionate and admirable work in hospice care, and no one is more deserving of this accolade! The two-time stroke survivor and award-winning author doesn’t let anything hold her back, moving mountains to grant dying wishes for terminally ill adults and children. HKA proudly secured several notable articles in targeted publications, including the Daily Pilot, ehospiceUSA and HomeCare. Have someone in mind you would like to nominate for Fairhaven’s award? Ask us how.

The Sunset Strip

Crystal Cove Conservancy SunsetKnown for some of the most majestic sunsets anywhere in the world, Crystal Cove is the crown jewel of Orange County’s scenic coastline. In May, the sun set on Crystal Cove Alliance and rose above Crystal Cove Conservancy, the new name of the organization dedicated to this head-turning stretch of sand and surf. The rebranding, which includes a crisp new logo and fresh website, reinforces the organization’s same longstanding commitment to the preservation, conservation and education of Crystal Cove State Park’s unique ecosystem and historic cottage district. Over the years, HKA has been a strategic and tactical communications partner to this acclaimed nonprofit, helping to further increase public awareness of the coastal gem – and the people devoted to its care. Additionally, Hilary has served proudly on the board of directors since 2011. The Conservancy will continue to provide historic beach experiences for guests, lead preservation efforts to conserve the park’s natural habitat and provide innovative “coastal engineering” education for students.