Q3 2016 in Review
HKA is fortunate to support a variety of clients that serve from the heart, including Fairhaven Memorial Park & Mortuary. When Fairhaven President Marla Noel met 97-year-old Santa Ana resident Art Sherman and learned about his search for his WWII buddies, she confidently enlisted HKA for media relations support to get his story told publicly for the first time. HKA worked with The Orange County Register to share Art’s touching story, in hopes of reconnecting him with living Company L members. The result was a Page 1 story in the newspaper, fueling far greater awareness for Art and his quest. The article was particularly special for HKA, as we helped a client showcase its longstanding history of serving veterans and fulfill its everyday mission of serving from the heart – Fairhaven’s motto for more than a century.
In August, Crystal Cove Alliance (CCA) named environmental nonprofit powerhouse Alix Hobbs as its new president and CEO. As CCA’s marketing communications partner since 2009, HKA supported the nonprofit with a host of communications activities aimed at effectively announcing the former Heal the Bay executive’s Orange County arrival. The agency executed a strategic media relations effort to make a big splash for the nonprofit, which yielded media hits (and several cover stories) with Orange County Business Journal, The Orange County Register, Coastline Pilot, Newport Beach Independent, Laguna News-Post and The Chronicle of Philanthropy. HKA will be making more waves for CCA as it launches a new chapter and continues its mission of preserving Crystal Cove State Park.
Putting the PR in Nonprofit
Anyone who follows HKA knows we love making things happen for our nonprofit clients – along with our for-profit clients. So we were extremely proud when Hilary Kaye was asked to lead a two-hour advanced workshop in August at the Gianneschi 2016 Summer School for Nonprofits at Cal State Fullerton. Hilary’s topic? No surprise, “Growing Your NonPRofit Through Public Relations.” Apparently a topic of great interest within the nonprofit community, Hilary’s session was standing-room only and her students were attentive and engaged. During the last portion of the workshop, attendees divided into small groups to create a mini-PR plan for a fictional animal rescue group. They responded with enthusiasm and plenty of good ideas. HKA loves that the workshop may have stirred up creative new thinking among organizations doing important community work.
New HKA Hire Shifts Gears
This summer, automotive communications expert Sara Johnston found an open parking spot at HKA and pulled right in. Good thing we validate, because she might be here awhile. Sara joins HKA as an account manager, having previously represented two iconic automotive brands. With her auto background now in the rearview mirror, she’s hitting the accelerator and steering projects for HKA’s diverse roster of nonprofit and professional services clients. Sara is a 10-year branding expert, particularly in the areas of strategic communications, media relations and special events. Outside the office, you usually can find Sara outside the U.S., as this world-traveler, who was born in England, has already visited 20 countries – and is always looking for her next international adventure.