Q3 2017 in Review
Pressing the Issue
As usual, the agency generated lots of powerful press coverage for clients this summer. Two notable media highlights we’re especially proud of touched on the topic of mentoring. They came from our nonprofit sector work in support of domestic violence prevention authority Laura’s House and at-risk youth advocate Big Brothers Big Sisters. HKA coordinated with The Orange County Register to tell the story of Deng Daniel Khot, who teams with Laura’s House educators to help bring the domestic violence prevention message to his home country of South Sudan. Despite a spotty Skype connection and a 9,000-mile separation, Khot continues to be mentored by Laura’s House professionals. Here at home [plate], Angels superstar Mike Trout is the face of mentoring, serving as an ambassador for Big Brothers Big Sisters of Orange County and the Inland Empire. The agency once again turned to the county’s foremost newspaper to document a memorable day for local kids – and their mentors – as they spent time with the baseball icon.
With Newport Beach’s Island Hotel providing a tropical backdrop, public relations professionals and elite media mingled in July at the annual Orange County Public Relations Society of America’s summer mixer. Of course, HKA attended, making new media connections, deepening existing bonds and personally networking with dozens of journalists we don’t often see face to face. HKA team members spend countless hours pitching client news to media, and today’s technology allows us to cultivate fantastic media relationships via email, phone, social media and videoconference. But, we rarely get the chance to meet our media contacts in person, and the mixer was a great opportunity to step outside the daily grind and create/foster important relationships the old-fashioned way. One affirming takeaway? Many of the new connections the agency made already were familiar with HKA – a testament to HKA’s longstanding Orange County reputation and the great work we do to get meaningful client news to the media.
Totally Pink and In Sync
The Susan G. Komen Orange County Race for the Cure, one of California’s largest fundraising events, annually brings together thousands of breast cancer survivors, volunteers and supporters – plus one always-passionate HKA volunteer team. This year’s event in September was no different, as the HKA team was onsite to work with event photographers, host VIP guests, manage live social media efforts and coordinate with attending media, including television reporter Chelsea Edwards, who delivered this event report for ABC7. Supporting the event onsite is just one part of HKA’s multifaceted work to generate visibility for Race for the Cure – and Susan G. Komen Orange County. The agency also is responsible for pre-race media relations – not to mention a host of other Komen initiatives throughout the year – and secured a moving article in Newport Beach Independent, which included an interview with 17-year-old Emily Pollok, who lost her mother (and perennial Race for the Cure vocalist) Robin to breast cancer in June.
The growing HKA team welcomed a new face earlier this year, while also welcoming back a familiar one. Account Manager Heather Wong returned to HKA in September after a few years (and a few kids, including twins) away from the agency. Heather rejoined HKA having worked previously as corporate communications manager at Sprint, where she led strategic communications efforts for the company’s West Region and supported its prepaid brand, Boost Mobile. The University of Washington graduate oversees at HKA an array of multidimensional branding and communications assignments and helps manage several high-profile nonprofit accounts. Cal State Fullerton Titan Annie Rivera comes to HKA after many years in the marketing communications department at EIZO – a global leader in display monitors and LCD displays for a wide variety of industries. Annie is an assistant account manager supporting various HKA client sectors, including nonprofit, medical innovation and recruitment services.