Q4 2016 in Review
And the Award Goes To…
We are extremely proud to represent clients and their award-winning efforts, especially as we often help with uncovering accolade opportunities, nominations and leveraging the recognition. In Q4, HKA supported a bevy of well-deserved client honors. Haskell & White Managing Partner Wayne Pinnell and Melissa Beck, the CEO of Big Brothers Big Sisters Orange County and the Inland Empire, each received awards as Influencers for Good – presented by the Passkeys Foundation. Rebecca Flood, CEO of New Directions for Women, won a Gold Stevie Award – an impressive top honor – as Female Executive of the Year. Finally, Laura Davick, who founded Crystal Cove Alliance, was recognized with a prestigious National Philanthropy Day award as the Outstanding Founder of 2016.
Thanks for getting to know Alvina Olivier. Or, perhaps we should say Merci. A French native, Alvina joined HKA in October. She graduated from Sciences Po Lyon with a master’s in communications. Before joining HKA, Alvina worked as a PR consultant at a Swiss agency specializing in financial communications. While employed in Switzerland, she supported some of the most recognized names in European banking. Now an HKA Assistant Account Manager with a diverse, international background that includes communications and geopolitics – not to mention French bread and Swiss chocolate – Alvina supports a variety of agency accounts with social media campaigns, traditional media relations and a wide variety of PR and marketing strategies to help clients elevate their brand.
Big Brothers Big Sisters of Orange County and the Inland Empire was the bigger winner in October when HKA put its media muscle behind Angelitos de Oro’s 15th annual shopping fundraiser at South Coast Plaza’s dazzling Jewel Court. HKA’s campaign resulted in more than 200 shoppers crowding into the Preview Day luncheon, attention from two dozen Orange County media outlets and social media influencers, and, best yet, ultimately $325,000+ raised for the local nonprofit. The event, where guests sipped champagne while admiring styles from REDValentino, Burberry, Coach and more, provided deep discounts to shoppers in exchange for donations to Big Brothers Big Sisters’ one-to-one mentoring cause.
Mind Your Manors
Bellflower Friendship Manor, a 144-unit affordable housing community for seniors, truly was the ‘Bell’ of the ball, as HKA planned and executed a festive rededication ceremony for client and affordable housing trailblazer Community Preservation Partners (CPP). The well-attended October reception marked the completion of an impressive multi-million dollar rehabilitation and celebrated CPP’s efforts to prevent the units from converting to market-rate rents. HKA successfully managed the event from soup to nuts, including catering, media, videography, VIP attendance, executive speeches and entertainment. CPP turned the aging apartment building into a modern facility loaded with amenities for residents to enjoy, and HKA got the entire community buzzing.