Q4 2018 in Review
Two New(s) Hires
While the last few months of 2018 were busy ones at HKA, the agency did make time for fun, festivities and frivolity, including a day-long celebration of that time-honored holiday tradition, National Ugly Christmas Sweater Day. The end of the year also brought with it two new agency team members – both former news reporters capable of handling any topic or challenge thrown their way. Account Manager Stacy Nagai follows the news as a hobby, so she’s a natural when it comes to generating headlines for clients. Before coming to HKA, Stacy wrote professionally for The Desert Sun in Palm Springs and later produced television newscasts for KMIR in Palm Desert. Most recently, she took an opportunity to live closer to the coast and worked as PR Manager at Chapman University. She brings to HKA more than 10 years of writing, communications, marketing and event management experience. Perhaps the only thing that tops her deep passion for media, Stacy is crazy about all flat-faced dog breeds, especially those with curly tails. It should come as no surprise that she’s been angling for a 2019 HKA celebration of National Pugly Christmas Sweater Day.
Assistant Account Manager Jonathan Winslow was a mild-mannered college student when he was bitten by the news bug. While not as powerful as the bite of a radioactive spider, it gave him a keen nose for news and a fascination with sharing stories. After graduating from California State University, Fullerton with degrees in Communications and Philosophy, Jon spent five years as a reporter at the Orange County Register, covering everything from city councils to Cirque du Soleil. Along the way, he discovered a passion for the written word, especially when used to help others pursue their own projects – both of which he’s excited to continue at HKA.
Songs for Unsung Heroes
Seven years ago, HKA created the Oliver Halsell Care Awards, a meaningful program for Fairhaven Memorial Park & Mortuary to honor Orange County residents whose kindness and dedication to serving others was an inspiration to the community and a testament to Fairhaven’s own commitment to goodwill. This signature program culminates each November in a heartwarming, intimate evening at Fairhaven Memorial Services Mission Viejo, showcasing six dedicated individuals who go above and beyond their everyday jobs to serve with the utmost care and compassion. Recipients are drawn from private care, hospice, social work, counseling, assisted living, nursing, therapy and volunteerism. Throughout the year, HKA generates local media coverage for each recipient and in Q4, we support the ceremony. In 2018, as always, HKA worked behind the scenes to help create the perfect November evening for honorees and their appreciative families and friends. The event featured a wine reception and dinner, followed by a program with city and legislative proclamations, striking crystal trophies and unsung heroes in the spotlight. Special guests included Rhonda Reardon from Senator Pat Bates office and Greg Raths, Mayor Pro Tem of Mission Viejo.
Lights, Camera, HKAction!
For more than a year, HKA has been successfully helping Irvine Community Land Trust (ICLT) showcase its ambitious and commendable mission to provide affordable housing in Irvine. ICLT engaged HKA to expand communication efforts to its residents, partners and the local community. In late 2018, with a goal to build 5,000 new, permanently affordable homes in Irvine, ICLT leaned on HKA for strategic counsel and tactical execution. The agency knew that community outreach and education would be critical, and that video could be an important communications tool. So, HKA set out to produce a marketing asset that would be as powerful as it was effective. In partnership with a highly regarded production company, the agency collected interview footage of key community leaders supporting the Land Trust. HKA also secured the on-camera involvement of residents whose lives had dramatically changed for the better since moving into ICLT properties. We scripted and story-boarded the video to highlight people – but also the properties that offer a high-quality of life to those that reside in them. The finished piece, which can be viewed here, was released proudly in November on ICLT’s social media accounts, and it continues to be shared with partners and local leaders at community meetings throughout the city.