Around the world, countless well-established brands and corporate cultures have emerged purely through evolution. They are byproducts of organic repetition without conscious intent or forethought. That’s a mouthful of big words to describe an outcome that’s basically an accident. Conversely, many companies choose to be intentional with their DNA. To create their essence, they deploy a focused methodology. They distill. They define. They declare. HKA has been evolving for 35 years, and while the agency is quite proud of what it has become, it’s also proud of a new and deliberate effort to help direct where it goes next.
Looking back to report on an array of agency highlights from the past three months, it’s hard to believe the year is now more than half over. The end of the second quarter always brings with it the age-old head-scratching question: Where did the time go? It’s like Geico’s amusing hump-day camel commercial is playing on a loop in the background, reminding us we’ve crossed the midway point – and that Labor Day and the holidays that follow are within spitting distance.
As far as HKA clients go, the Irvine Community Land Trust (ICLT) is something of a perfect fit. Both an affordable housing developer and a nonprofit organization, the ICLT slides effortlessly into two key agency wheelhouses where there is longstanding experience and considerable expertise. When people think of Orange County, California, particularly the city of Irvine, housing affordability isn’t exactly something that comes to mind. In fact, even though the median income in Orange County tends to exceed other parts of California – and the country – Irvine rents and home prices have still skyrocketed beyond the reach of most people. Buoyed by the notion of community-building, ICLT helps to bridge this gap locally – one family at a time.
Southern California is connected by a vibrant network of technology-wise entrepreneurs, academics and visionaries. In meeting with these innovators, another obvious network entered the picture – our robust network of roadways – from winding neighborhood streets and seaside highways to our massive freeway system. When HKA relaunched its technology practice earlier this year after a hiatus, we took the road less traveled. Fueled by several early successes, the agency remains driven to grow this reimagined business division. Don’t be surprised to see the odometer continue clicking.