Mashed Potatoes, Green Beans
and Lots of Homemade Stuffing
Thanksgiving is around the corner. It’s an occasion marked by togetherness, gratitude and traditions. It’s also a holiday of excess – a day of “too much” and “not enough.” We cook too much, so there’s not enough room on the table for all the food. We eat too much, yet there still is not enough space in the fridge for the leftovers. Thanksgiving clearly is a holiday of “more,” reminding us each year we need more space on our table, more room in our tummy and more shelves in our refrigerator. Of course, perhaps we simply need less stuff(ing).
The third quarter of the year is always a bit of a trip. The entire country seems to bounce from one end of the spectrum to the other over 90 days. Scorching July temperatures give way to chilly September mornings, reminding us winter isn’t far away. Summer vacations end, and just like that, we’re back – back to school, back to work and back to traditional routines that dominate the other nine months of the year. In contrast, the general Q3 hum at HKA was relatively constant. Changes across the agency landscape were minimal, and no quantum leaps of any kind were made. Well, actually…
Advanced technologies such as artificial intelligence (AI), the internet of things (IoT) and the cloud have allowed businesses to enhance the efficiency of their operations and save money. Alongside the sweeping technology revolution known as digital transformation, HKA has reignited, reimagined and reopened its marketing communications practice that serves tech sector clients. So far, it’s been quite a journey – one where passports are required.
While every coin has two sides, each side is part of the same metal circle. This is not some 2019 epiphany or revolutionary thought, but it’s an important comment. Too often, we see opposition, not unity. Why do we do this, especially when our common bonds are just as apparent as any differences – perhaps even more so? For those who work in PR, real success stems from seeing the entire quarter, not George Washington’s profile or a bald eagle.